Fun at Cinema:
Most of us prefer to catch the latest flicks with our friends or roomies, grabbing our favorite food and beverages in the movie hall, even though we have had enough and more Closed Captioning Service For OTT Platform. All these days, we had been enjoying these theatre etiquettes. Meanwhile, a few of us have been using live streaming and are slowly getting connected better. With the onset of the pandemic, complete lockdowns have been imposed across different parts of the world. All of us have been confined within four walls.
OTT Vs. Traditional Pay- TV?
OTT stands for Over-The-Top. From the onset of 2012, the OTT video services have had a direct impact on traditional pay-TV(s) – reasons owing to various factors such as cost-effectiveness, convenience, zero associated costs, ease of use, time flexibility, etc.. Lately, it has been the entertainment in the COVID-induced lockdowns. The world is witnessing a revolution of computing devices and smartphones over the past two decades, making them essential or inevitable. OTT platforms like Amazon Prime, Netflix, Hulu, HBO Now, ESPN+, Sling TV, and many more services have taken this to their advantage to deliver content to people’s comfort, at very reasonable prices. Monthly and yearly subscriptions and the Video-on-Demand (VOD) services enable them to watch their favorite programs numerous times. It has made OTT service the future of the content-creating industry, with a number of producers and filmmakers making launches through these platforms – their work or art.
An OTT service is nothing but a platform that provides video and live stream feed to the viewers streamed through the Internet, instead of the traditional cables being laid. Moreover, cables are confined regionally, giving us limited access to other unique languages globally. Nevertheless, all these OTT platforms have broken barriers of regions and languages, thus starting to deliver content to anyone and everywhere on the earth with access to the Internet. Thus OTT platforms have been on a steady rise in the recent past.
Every one of us would have watched a live event on the television. Today, we can stream any live event, various topics, from social media to video games, or an interview sent over the Internet in real-time, without being recorded or stored. Get a live experience by accessing the content with ease over a smartphone, TV, or laptop computer. It uses streaming media technology to record or broadcast in real-time. Live streaming also uses OTT technology. Many broadcasters use live streaming services to host different types of live broadcasts and virtual streaming events.
Various platforms like Facebook Live, Periscope, Vimeo Livestream, YouTube Live, Instagram Live, etc., include streaming. It’s difficult to choose the best among them but filter your requirements and try a few to know your audience’s responses. Twitch has become much popular among video game players as you get to watch people playing games. Most services have chat rooms that have emotes in which they communicate with the live streamer without words.
Benefits of Live Streaming:
With very little technical knowledge, you can use live streaming platforms to host your first live stream event.
They enhance direct communication with customers and community partners. Get to interact with more people across the world.
Create your own community at ease.
You can instantly view your comments and questions on social media feeds, and you can directly answer those questions.
Live videos are more personal and engaging than other video and OTT content.
High-quality streams can be produced with professional service.
Live streaming is cost-effective and convenient to market your business or product.
You don’t need memory space and save your download time with live streaming.
How captions and subtitles influence the OTT:
This OTT platform in the booming phase has some setbacks like its multilingual content base, incapability of understanding the video sounds for the deaf and hard of hearing individuals, fast spoken words, and language with different accents. People worldwide started boarding into this platform, and interest in multilingual content and multiple genres grew purely for the sheer success the content (movies, documentaries, live streaming shows) made. It could not have been possible without captioning in their preferred choice of language. There is an absolute spike in OTT users since 2020 as people have started staying indoors.
Multilingual viewers from all over the world have taken advantage of closed captioning as they can be turned on and off at the viewer’s convenience. It is the most versatile captioning method. Shows/movies/ live videos without captioning would have been food without salt and spice. This CC (Closed Captioning) has solely enabled it to garner many viewers all over the world irrespective of their preference of audio language. Let us know that Amazon and Netflix have a reach to over 150 countries. All these captions uploaded should comply with Federal Communications Commission (FCC) and The Americans with Disabilities Act (ADA) that applies to media and entertainment. They have set strict guidelines for closed captioning.
Access to OTT platform:
In the first quarter of 2021, Netflix subscribers in the US and Canada had almost 74 million of Netflix’s total subscriber base. Amazon Prime Video was estimated to have 150 million users worldwide. Hulu stands third and offers its service only in the US. About 43 percent of the US individuals have access to more than one OTT platform. The hosting rights of the content are different across various OTT platforms. Preferences of programs make them opt for multiple services. All these services take captioning and subtitling seriously. With captions, people thoroughly enjoy the content.
How are Closed Captions added?
It’s much easier to add closed captions with CaptioningStar. We offer accurate captions to all your videos.
Upload your files from your device or the cloud platforms like Wistia, YouTube, or Vimeo. The file formats we support are mp4, .3gp, .msf, .mpeg, .m4v, .wmv, and .mov. If you have any other formats contact our customer support at any time where we come up with better suggestions. All the files you upload on our portal are completely secure.
If your video does not have a transcript, we help you create a new one.
Our dedicated specialists working 24/7 listen to your content; prepare transcripts and captions with 99% accuracy.
You can then download the captions in any format of your choice with a definite turnaround time. We are open to any specs you provide.
We ensure to meet the Federal Communications Commission (FCC) and Americans and with Disabilities Act (ADA) laws during the captioning process.
We understand each OTT platform has different specifications for uploading captions like the font style, font color, character limitations, synchronization factors, and many more to their content. We put our efforts into complying with their guidelines and thus cater to all your needs.
Would you like to watch videos and live shows of foreign languages with captions?
All you need to do is to contact us @ CaptioningStar. We work for more than 100 multilingual languages with around 1500 language specialists across the globe. We assure you that all programs with our closed captions are worth watching!