Closed Captions are Gaining Popularity Among Gen Z & Millennials

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Closed Captions are Gaining Popularity Among Gen Z & Millennials — We Asked Why

Closed Captions are Gaining Popularity Among Gen Z & Millennials — We Asked Why

Gen Z & Millennials

Hailed as a fast-learning generation, Generation Z is setting new trends and breaking old stereotypes with their immediate seniors, the millennials. With the boom of the internet era, GEN Z had access to each and every piece of information without much delay, accessing it instantly in various forms like blogs, vlogs, videos, snippets, reels, TikTok, and many more. 


These formats enable them to learn and adapt quickly to upcoming trends. This gives them complete leverage to change and support the right narratives despite the prevailing fake news circulating the internet. Their moral upholds converge in a single point creating significant changes to almost all the businesses, industries, and other trading aspects.

Accepting Accessibility

A big applause to Gen Z and Millennials, as they open-heartedly welcome everyone who is stigmatized by society. From pride to demanding equal pay rights for women, these two generations fight right to get things done. As a part of it, Gen Z and Millennials have significantly contributed to the cause of inclusivity by voluntarily choosing to accept accessibility solutions as their daily part of content consumption and other daily activities.


Compared to the previous generations, the acceptance among the current generation is way higher, in fact exceeding the expectations about being inclusive as a community. Their usage of Social Media platforms like YouTube, TikTok, Instagram, and other social platforms with closed captions and subtitles have helped greater to achieve the neutral position we are in today.

The Statistics

Despite not being the primary target audience, Gen Z and millennials exhibit a strong preference for subtitles, surpassing other adult age groups in the United States, as indicated by a recent survey.


Conducted by the London-based research and data analytics firm YouGov between June 29 and July 5, 2023, the survey involved 1,000 adults in the US. The findings revealed that among the 18 to 29-year-olds surveyed, 63% watched TV in their native language with subtitles.


In contrast, older adults displayed a lower inclination towards subtitles: the 30 to 44-year-old age group used them only 37% of the time, 45 to 64-year-olds used them 29%, and adults aged 65 and older used subtitles 30% of the time.

These statistics might raise eyebrows for many, considering that the use of subtitles is often associated with hearing assistance needs. According to data from the CDC’s National Center for Health Statistics, collected between 2019 and 2022, only about 7% of adults in the US aged 18 to 34 reported some difficulty hearing.

What is the Reason?

This essentially does not mean that Gen Z is suffering from Hearing Loss, however, there are a myriad of reasons that contribute to this behavior.

Enables Multitasking

You’re on the subway, headphones on, scrolling through the latest viral video. Gen Z and Millennials confessed to using closed captions while multitasking. Whether they’re crushing it at the gym or pretending to pay attention in a meeting closed captions help to catch up on content without missing a beat.

Deciphers Accents and Hard Language

It’s like having a personal decoder for the internet age. From complex concepts to regional accents, closed captions are the lifesavers making content more digestible for these savvy viewers.

Learning New Language

The continuing and constant consumption of content in various languages is made possible with Closed Captions and Subtitles. From Japanese Anime to Korean Pop Music, Iranian Slice of Life Cinema to Hollywood’s Action Thrillers. All are the favorite genres of Gen Z and Millennials.

Increasing Inclusivity

The newer generation accepts the deep-rooted problems and constantly trying to understand and solve the stigma associated with the tabooed topics. As said earlier, Gen Z is a welcoming generation striving to shatter preconceived notions including the perception of the challenged. 

Global Reach

According to recent studies, most of these social media users use closed captions to navigate the vast world of content creators. Whether you’re tuning in from Tokyo or Texas, subtitles bridge the communication gap, ensuring the message is loud and clear, no matter where you are in the world.

This helps the influencer generation to cater to everyone despite their cultural and linguistic background.

Generational Shift

This is not a trend, It is a cultural shift in the way we consume content. Whether it’s for language learning, inclusivity, or just to keep up with the latest memes without disturbing the peace, closed captions are the unsung heroes making the digital world a more accessible and enjoyable space for everyone. So, next time someone asks, “Why do you always have captions on?” – just tell them you’re staying ahead of your time, as CaptioningStar ensures in every way possible to create an accessible future.