In an increasingly diverse and inclusive media landscape, accessibility to content has become a paramount concern. Open captions, a form of on-screen text that displays dialogue and relevant audio cues, have emerged as a solution to make television series more accessible to individuals with hearing impairments. This case study explores the implementation of open captions by a renowned media group based in New York to enhance the accessibility of their famous television series.
The Renowned media group based in New York, USA, with a history of producing critically acclaimed television series and primarily focusing on delivering the accessibility needs for TV content, works to ensure that its content reaches a wider audience.
The primary objective of the initiative was to provide open captions for their existing and future television series. The media group aimed to ensure that individuals with hearing impairments could enjoy their content without any barriers, contributing to a more inclusive viewing experience.
A member of the Media Group Executives team contacted us to create open captioning files for the pilot episode of the series. As a trial, we have demonstrated by processing the video. After some reviews and feedback, they liked it and ordered open captions for a few more episode batches.
The captioning process involved transcribing the dialogue and relevant audio cues in each episode. The captions were synchronized with the on-screen action and designed to be visually appealing and easy to read, described by the client and on the basis of the standard compliances. The entire process has been completed by qualified and certified captioners.
To ensure a seamless viewing experience, our technical experts integrate open captions into their respective videos by burning them.
Prior to the delivery, a rigorous quality control phase was undertaken to review the accuracy, timing, and synchronization of the captions. We engaged individuals with hearing impairments to provide feedback on the effectiveness of the captions to produce a clear output.
After checking the tick boxes, we delivered the files in the desired formats for easy broadcasting. Our services also include delivering the files directly to the Content Distribution Networks and Scheduling to ensure the content reaches the audience.
After the airing, The introduction of open captions was met with a positive response from both the hearing-impaired community and the general audience. Viewers appreciated the media group’s commitment to accessibility, leading to increased goodwill and a broader viewer base.
The initiative significantly enhanced the accessibility of the media group’s television series, gradually increasing its audience and ensuring it reached its accessibility goals. Individuals with hearing impairments could now enjoy the content alongside their peers without any limitations.
By offering open captions, the client distinguished itself as a leader in the industry’s pursuit of inclusivity and accessibility. This differentiation boosted their reputation and set a positive example for other media companies whose primary goal is to improve overall accessibility needs on TV via Broadcast Captioning.
In an era where media consumption is global and diverse, the implementation of open captions by the New York-based media group serves as a model for creating a more inclusive media landscape. By recognizing the importance of accessibility and embracing technology, the media group not only reached a wider audience but also contributed to a more inclusive society, setting an example for the industry at large.